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Referral Codes are Live

Thad's picture
Thad

We'll be coming into the next season soon, and the marketing committee has been cooking up ways to promote the game. Nick and Crystal are making fliers. BJ's distributing them. We've also got some other online stuff (PPC, social media, MeetUp, Craislist, etc.) that will be happening in the next two months. My contribution to the effort is the new referral system. (Note: If you're looking for it in the future, the link is in the Boon Store.)

Here's the gist of it: You generate a referral code and use it to promote the game. New players sign up for accounts using your code. When they attend their first game, they get a clutch of free treasure and you get boon. This is a replacement for the old referral system, which was clumsy at best. The only manual part of the process is you creating the code and the other person using it; everything else is automatic.

You can generate as many referral codes as you like. If you prefer, just create one and give it to anyone you refer to the game. If you want to be more enterprising, of course, you can generate a different code for each way you plan to promote the game (e.g., one for each flier you put up, one for each convention or RenFaire, etc.). You can even generate a different code for each and every person you refer, but that's probably overkill.

Questions? Comments? Ideas for improvement? Share your thoughts.

Thad | Wed, 02/10/2010 - 4:43pm